How much money did Lebron make with Liverpool Football Club?
✅ 2011 - A $6.5 million investment
LeBron James purchased a 2% ownership stake in Liverpool Football Club.
Price: $6.5 million
✅ 2021 - A $82 million stake
LeBron converted his ownership stake in Liverpool to a roughly 1% stake in the Fenway Sports Group.
Liverpool Football Club valuation: $4.1 billion
LeBron stake: $82 million
✅ 2023
Let’s assume Fenway Sports Group is worth around $10 billion.
❗ LeBron’s ownership stake should be valued at least $100 million.
LeBron+Liverpool is a very successful example of how smart athletes can use their popularity, network, and long-term vision to win also outside their sports career.
✳ What’s the Fenway Sports Group
It's an American multinational sport holding conglomerate owning:
Liverpool Football Club
Boston Red Sox
Pittsburgh Penguins
Plus: arenas, sports management companies, and much more.
❓ What does an athlete-investor bring to a club besides money?
1️⃣ Fame
In the age of the attention economy having athletes among the club's shareholders can bring opportunities, sponsors, and followers.
2️⃣ Knowhow
An athlete can bring a lot of sports business knowledge to the club.
3️⃣ Network
Many athletes build a high-level network during their careers that can open many doors for the club and create new revenue streams.
4️⃣ Ambitions
Athletes want to win. I love to see the athlete's mindset applied to business because business is a sport. An athlete can transfer his ambitions to the club and bring some healthy pressure that is good for everyone.
👉 An athlete who invests in a football club brings not only money but much more.
I would like to see more 'LeBron cases' in the coming months.
James is also the only active NBA player to become a billionaire.
Because he is not only one of the best athletes in the world but also an incredibly successful investor.
❓ Do you see any important athlete investing in a football team in the future?
#football #sportsbusiness #sportsmanagement #linkedinsports #footballbusiness #footballclub #business #lebronjames #liverpoolfc
Data: statista; sportskeeda
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