When the club is spending,
but not moving forward
Many clubs have capable people, serious ambition and valuable assets. Yet decisions about the squad, transfers, costs, revenues and organisation are often made separately.
The result is familiar: owner funding increases, but sporting performance, player value and financial strength do not improve at the same pace.
THE PRESSURE POINTS
01
SQUAD COST
The wage bill rises, but the results do not.
02
PLAYER TRADING
Transfers create activity, but little player value.
03
OWNER FUNDING
More capital is needed every year to cover losses and keep the club moving.
04
UNDERUSED ASSETS
Academy, commercial and infrastructure opportunities are left underused.
05
MISALIGNED DECISIONS
Ownership, management and football are working towards different priorities.
What I help owners and CEOs decide
The ownership decisions that determine how the club performs, allocates capital and creates long-term value.
SQUAD AND PLAYER TRADING
CAPITAL AND GROWTH
ORGANIZATION AND EXECUTION
How much to invest, which contracts create risk and how recruitment, development and transfers can build player value.
Where owner funding is being absorbed and which assets, revenues and investments can improve the club’s economics.
Who should decide what, how priorities should be aligned and what management must execute first.
Ways to work together
Each engagement starts with a specific ownership decision, problem or opportunity.
01
CLUB VALUE ASSESSMENT
A four-week assessment of one critical club question, ending with clear findings, priorities and recommended actions.
02
CLUB VALUE TRANSFORMATION BLUEPRINT
A 90-day transformation plan aligning football, finance, organisation and capital allocation around the club’s priorities.
03
CLUB VALUE EXECUTION PARTNERSHIP
Ongoing support to ownership and senior management as they implement priorities, make key decisions and measure progress.
Advice shaped by capital and football
My perspective combines 15 years in finance with direct experience in club acquisitions, due diligence, football operations and multi-club ownership.
15 YEARS IN FINANCE
Advising and working with investors, football club owners, players and agents.
CLUB TRANSACTIONS
Club acquisitions, due diligence, valuation and investment decisions across multiple European markets.
CLUB STRATEGY AND OPERATIONS
Strategy and operating experience inside a multi-club ownership group, including direct responsibility for an Austrian club.
INTERNATIONAL FOOTBALL
Experience working across football development, governance and club strategy in international environments.
How I think about football clubs
Contemporary Football is my newsletter about the decisions that shape football clubs: ownership, player trading, capital, strategy and organisation.
CONTEMPORARY FOOTBALL
CONTEMPORARY FOOTBALL
How Liverpool became an 18x football investment
CONTEMPORARY FOOTBALL
I look at the team, transfers, money, and people running the club.
You see what is working, what is not, and what to change first.